When it comes to getting corporate sponsorship, it comes down to many of the same essential aspects as with obtaining sponsorship from non-corporate avenues. The most fundamental part of your fundraising should always be that you're collecting money for a cause you truly believe in. If regular people in a non-corporate environment see your passion for your cause, corporate sponsors will also see this. You will be more convincing if you know everything you can about your aims and your charity, so knowledge is key.
Researching the Right Company to Approach
If you're given the task of approaching companies for sponsorship on behalf of your charity it can be a very daunting task. Asking even one individual to help when it comes to fundraising can be traumatic enough for some individuals, so asking a large company can be fraught with personal challenges as well as professional challenges. One of the best ways of making a successful attempt at obtaining corporate sponsorship is to make sure that you research possible prospects first. There is no point in approaching a company who may hold a very different political belief from the charity you're seeking to help. Some companies may already be involved in sponsoring other charities and won't take too kindly to being asked to sponsor yet another.- spend time doing your research. There is plenty of information found online and most companies will publicly advertise the charities they help. It is a positive publicity move for them to be affiliated with a charity so check their websites and publications before adding them to your list of possible sponsors. There are a variety of useful sources to help you in your search for a corporate sponsor:
- UK Sponsorship Awards (formerly Hollis Sponsorship Awards)
- Directory of Social Change
- Business in the Community
- The Sunday Times Giving List
Your situation may be slightly different. ask a question below ↓ and our editorial team will reply with our advice.
Approaching Companies for Corporate Sponsorship
When you've decided on a company that you wish to approach for help, you need to know the crucial elements in making 'the pitch'. The key can be as simple as knowing your facts and figures. Understand your charity well, be prepared for any kind of questioning and always have an idea of what kind of contribution you're looking for from a corporation. Organising some of the main achievements of your charity and also listing some of the other large companies who have been involved in corporate sponsorship with you is always a good inclusion to have in your meeting with a corporation you're trying to woo. If you can present them with a portfolio and be enthusiastic and explain what benefits they will receive from being affiliated with your charity, most companies who can afford to take part will at least be willing to listen. There are a variety of ways that companies will take part in sponsoring your fundraising:
- Cash
- Gifts
- Staff Time
- Advertising
- Matched Giving
You may approach companies to sponsor you on any of the grounds mentioned above and don't be afraid to ask for cash if that's what you seek. The DSC Guide to UK Company Giving (previously called the DSC Guide to Corporate Giving) features over 400 companies that collectively contribute around £571 million in cash and in-kind donations. The money is there to be given if you can find the right company. When it comes to corporate sponsorship, act quickly. If you've done your research then arrange a meeting with your chosen company as soon as possible. If you don't make a point of getting in there first, someone will beat you to it. If you manage to get the sponsorship you require, arrange who will deal with the account management and make sure you have the correct legal documents you require.
We are a team of 6 guys from the north east of scotland and we plan to raise money for the ms society. We are planing a bike ride along route 66... you have read this correct we plan to tackle the 2600 mile on push bikes in ade of this great charity while we fund raise to raise the money for the charity we are looking for a corporate sponsor to help us out we expect a lot of media attention for this event so could be good advertisement for a company to help out.
I need some advice i am climbing Kilimanjaro next year and need to fund raise £5,000 I have set up just giving but haven’t had much luck with it and the companies I have approached have said they don’t do corporate sponsorship. I am running out of ideas to raise that amount of money. Any advice would be great.
Thank you in advance
Her target is £1500 , we have managed to raise £500 by her making various gifts, and selling sweet cones, cake sales.
Danielle currently trains over 30 hours a week with her 11 different styles of dance, whilst doing this still maintaining a very high level academically. Danielle has experienced a lot of bullying from various people over the years because of her pure dedication and her passion.
I am asking for help as I really want Danielle to attend this trip as it is a once in a life time opportunity. And my money only goes so far.
Many thanks
Many Thanks
Coco x
Whilst in Peru I will be supporting local communities and wildlife conservation projects being an ambassador for the future - please if you could help it would be kindly appreciated.
E mail..janemacdonald7@msn com
Please can any business sectors
Reply by e mail if you feel that you could help our dance troupe continue there excellence through dancing. With thanks and hope x
Are a non profitable dance troupe who have been dancing for 6 years and have achieved great results with baton dance twirl, military freestyle and pom dancing. We akso do solos and duos, this has changed the life's of so many of our DANCERS, we desperately require a sponsor for 2018 please could any business sectors help with my request? We would recommend that if we are lucky enough to be heard, I promise that a y comps y would be I voted to come a d watch for themselves how hard we work by raising money to help towards uniforms and coaches to travel twice yearly, please give us the support we most truly would appreciate and we recommend that a sponsor should be able to see West Edinburgh MAJORETTES perform.
Please help us continue with a much needed sponsorer.
Thank you
Jane x
Thanks contact me on 0757181332
My name is Darren and I am arranging a cycle tour from Glasgow to Paris in order to raise funds for Children 1st charity.
Children 1st are Scotlands National children's charity and help families to put make children the main priority through advice and support, and in worse situations help victims of abuse , neglect or any other traumatic experiences in childhood.
I will undertake the event on my own with a support vehicle and we require £2000 in order to make this happen. The money will cover fuel costs , van hire , accommodation over the 7 day event.
I aim to raise around £10000 for charity and have great support from my employer and previous employer both of whom consistently help to raise money for various charities so I am confident that I will exceed this goal.
In exchange for sponsorship I will be promoting companies in all of our literature which alone will be seen across 7 call centres in the U.K. With over 8000 staff members. I'm currently working on a press release for the event which will be published in cycling weekly and again any company will be given coverage in here. On top of this Global Cycling Network have agreed to help promote the event through YouTube with over 1 million viewers.
I am a grandmother (single) raising my 6 year old grandson through a special guardianship order. ..I am looking for someone /people to sponsor him as I have been told he has loads of potential as a dancer/singer/actor .He lives for dancing and would love for him to have his best chance in life to fulfill his dreams in a stage school. Lot to ask for I know?? .
He didn't have the best start in life and has issues in which have been rectified.
I feel this would benefit him for his future.
Many thanks for reading ..Karen.x
Regards
Jane Macdonald
Fundraiser co founder.
I am a student nurse working 37.5hrs a week with essays to write in between. Despite this I am also passionate about training with the International Rescue Corps. for which I've only been training with for 5 months (training is one weekend a month as all members have full-time jobs), however despite it being a non-profit charity it costs them £15k to put new recruits through training and so I have set myself up to actively fundraise towards my training and desperately required rescue supplies. The Corps specialises in man made and natural disasters such as building collapse due to explosion or earthquake and flood rescue. It was founded three decades ago but has struggled to receive adequate, regular funding to support our services, therefore, disabling us from being able to offer our specialist expert equipment and experience to those in need when one disaster happens soon after another. After recently being voted in my fellow members as deputy fundraising officer I am determined to get a sponsor for regular income, although having never done this before I'm not sure where to start? Thanks.
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